Barbie Expands Diversity with Groundbreaking New Dolls
Barbie’s journey toward inclusivity continues with the launch of its first blind Barbie doll and a Black Barbie with Down syndrome. Mattel introduced these additions to the Barbie Fashionista line, emphasizing its commitment to diversity and representation.
Collaboration with the American Foundation for the Blind
To create an authentic blind Barbie doll, Mattel partnered with the American Foundation for the Blind (AFB). This collaboration ensured the doll accurately represented individuals with blindness or low vision while remaining accessible. Tony Stephens of the AFB stated, “As Disability Pride Month concludes, this launch allows children of all abilities to feel included.”
Thoughtful Design and Features
The blind Barbie is designed with tactile and accessible elements, including a satiny pink blouse, a textured ruffle skirt, and brightly colored hook-and-loop fasteners for easy dressing. The packaging features Braille, and the doll comes with a red-and-white cane and functional sunglasses. Even the doll’s eye gaze reflects characteristics often associated with blindness.
AFB’s Enthusiastic Response
Eric Bridges, CEO of AFB, praised the collaboration, noting Mattel’s dedication to authentically representing the blind community. “This doll is not only a symbol of inclusion but also an opportunity to educate the public about blindness,” he told People Magazine.
Expanding Representation
Mattel’s latest additions aim to make Barbie a reflection of the world children experience. “Barbie is more than a doll; she fosters self-expression and belonging,” said Krista Berger, Barbie’s senior vice president.
Diverse Dolls Through the Years
Since 2020, Mattel has introduced various dolls promoting diversity, including dolls with vitiligo, prosthetic limbs, and no hair. Last year, the brand partnered with the National Down Syndrome Society (NDSS) to launch its first Barbie with Down syndrome, earning industry accolades for social responsibility.
A Black Barbie with Down Syndrome
This year, Mattel and NDSS collaborated again to create a Black Barbie with Down syndrome. Kandi Pickard, president of NDSS, called it “a significant step in expanding representation for the disability community.”
Design Details and Community Input
The new doll’s design reflects input from focus groups, including members of the Black Down syndrome community. Features include braided hair, pink glasses, and a dress in blue and yellow—colors symbolizing Down syndrome awareness. The dress’s heart pattern incorporates three arrows, representing the genetic condition’s extra 21st chromosome.
Impactful Representation
The Black Barbie with Down syndrome was designed with a round face, flat nasal bridge, smaller ears, and a shorter frame—all traits commonly associated with Down syndrome. Taylor Freeman, a Black woman with Down syndrome, contributed to the design process.
Barbie’s Mission of Inclusivity
Mattel’s latest dolls reinforce its commitment to representing global diversity. “These additions encourage empathy through play and inspire children to envision a world where they can be anything,” Berger stated.
With these new dolls, Mattel continues to champion inclusivity, offering children around the world toys that celebrate diversity and individuality.